LONDON: High street shops in UK will be banned from selling padded bras and sexually suggestive clothes for young girls under guidelines that are set to be unveiled. The tough new rules coincide with the publication of a government-commissioned review into the sexualization of children by Reg Bailey, head of the Mothers' Union.
They reflect public disquiet about the marketing of suggestive clothes and sexual slogans targeted at young children. Controversial products have included High School Musical-themed underwear with the slogan 'Dive In', Playboy stationery, and crop tops for young girls bearing the slogan 'future porn star'.
Bailey's review demands that retailers sign a voluntary code of practice with clear rules on how to sell to children, rather than relying on the good taste of their buyers. The guidelines warn that underwear ranges "require the utmost care", ruling that "knickers and pants must provide modesty. Thongs are not appropriate for children". It also stated, no mention should be made of enhancement or under-wiring in any children's ranges. Bailey's review also called for a ban on children's swimwear in shop-window displays next to "sexy" adult clothing.
In a foreword to the guidelines, Sarah Teather, the Liberal Democrat Minister for Children and Families, said she hoped the guidelines would be adopted. "I hope that all the BRC members who operate in the children's market will adopt these guidelines for their business and that non-members will see the benefits of this kind of approach," the Daily Mail quoted her as saying.
http://timesofindia.indiatimes.com/world/uk/Soon-no-sexy-kid-outfits-at-UK-high-street-shops/articleshow/8731382.cms
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