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Saturday, 11 June 2011

MTV cancels US Skins drama due to low ratings


The American version of teen drama Skins has been cancelled by MTV, after a steep drop in viewers.
Based on the hit British series, the show caused a media storm in the US with one parents' group labelling it dangerous.
At least eight companies subsequently pulled their advertising revenue or placed the show on a "do not buy" list.
The series premiered to an audience of 3.3 million in January but lost about two-thirds of those by the final show.
Skins is renowned for its frank portrayal of teenage drinking, drug-taking and sex but US groups were particularly upset by the age of some of the actors on the American show - some of whom were as young as 15.
MTV said in a statement: "'Skins is a global television phenomenon that, unfortunately, didn't connect with a US audience as much as we had hoped.
"We admire the work that the series' creator Bryan Elsley did in adapting the show for MTV, and appreciate the core audience that embraced it."
The original British version of Skins has now run into its fifth series and has spawned the careers of high profile actors such as Slumdog Millionaire's Dev Patel.
The cast of the award-winning show is replaced every two series and producers hold open auditions to try and encourage new talent.

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